Brands and marketers across categories of all kinds face an interesting challenge: leveraging the past to work for the future. By 2014 Instagram and Flickr had more digital assets than the Library of Congress. So what has happened to all of the video and photo assets pre digital cameras, social media and cloud storage? The answer is that content has been boxed and stored in the original format or is sitting in an archived network that only IT can access making it extremely difficult to retrieve and search in a timely and effective manner. What does this mean? An unmeasured loss of revenue and a lower ROI from a workforce that does not have the necessary tools to leverage the best assets.

Brands and companies, like yours, have likely invested and will continue to  invest in creating content that will be leveraged to power internal teams and drive external marketing and sales efforts.